Job Description

About Purdue Global

Purdue Global is where comebacks begin. Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.

This isn't a traditional university serving traditional students. Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.

Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.

The Opportunity

Purdue Global is expanding its YouTube presence. As the Editor, you'll bring the channel's stories to life, turning raw footage into content that holds attention and earns its views. You'll own post-production end to end, including motion design, social effects, and thumbnails, ensuring every video feels unmistakably Purdue Global: honest, human, and built for working adults.

This role reports directly to Purdue Global, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development. You'll collaborate closely with Snowball's YouTube growth experts (27M+ subs , 110B+ views ) to push creative boundaries, experiment with new formats, and help build one of the most compelling voices in online education.

What You'll Do

• Edit YouTube-first content aligned with Purdue Global's mission, voice, and learning philosophy
• Own pacing, story structure, and retention, shaping edits for how audiences actually watch
• Create motion graphics and social effects in-edit to elevate storytelling and keep production moving
• Design and iterate on thumbnails in partnership with the producer
• Partner closely with the Producer/Director to shape creative vision throughout post-production
• Collaborate with strategists, marketers, and creative teams to deliver videos aligned with channel goals
• Continuously refine your approach based on YouTube performance, audience insights, and best practices
• Maintain a high creative bar while balancing efficiency, organization, and scalability
• Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

What You'll Bring

• 5+ years of experience editing YouTube or digital-first content
• Strong portfolio demonstrating exceptional storytelling, pacing, and retention instincts
• Motion design and graphics skills within your edits ( After Effects or equivalent)
• Thumbnail design ability
• Strong organizational skills with experience managing multiple edits simultaneously
• Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams
• Openness to feedback and the ability to edit for the audience, not for yourself
• Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box.

Bonus

• Experience editing educational, career, or personal-transformation content
• Experience working with higher education, edtech, or mission-driven brands
• Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement
• Experience helping build or grow YouTube channels

What It's Like to Work With Purdue Global

• The mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that.
• Curiosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content.
• Collaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft.
• You'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes.

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